Guests decide what kind of bar they are in long before the first sip. In the first 30 seconds, a room communicates its standards through dozens of signals: the welcome, the pace, the atmosphere, the smell in the air, the confidence of the team. Done well, those moments create instant trust and comfort, the kind that turns a walk-in guest into a loyal regular. Done poorly, no perfect Negroni or Espresso Martini will fully reset the mood.