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On-Site Bar Services

for Cocktail Bars, Hotels & Spirits Brands in Southeast Asia

I help you grow beverage GP, raise cocktail quality and upgrade bartender skills through practical, repeatable systems – not just new recipes.


I work with hotel and resort bars, independent cocktail bars and restaurants, and spirits brands and distributors across Malaysia and Southeast Asia.

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What I do

I support venues and partners that want higher profit margins, better cocktails and a more confident bar team.
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Bar Team Training & Custom SOPs

On-site sessions to upgrade your bar team’s skills: station setup and speed, classic and house cocktails, hygiene standards, upselling, and guest interaction plus custom SOPs, checklists, and recipe specs tailored to your venue, ready to use the next day

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Cocktail & Mocktail Menu Creation

Menu Engineering & R&D

Audit of your current drinks list and costs, then design of a new or refreshed cocktail menu aligned with your concept and target GP, using low-waste prep, batching and smart use of your existing products.

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Brand Activations & Guest Shifts

Brand Activations & Guest Shifts

Trade masterclasses and focused guest shifts that turn your portfolio into real drinks in key accounts, with signature serves and simple stories bartenders can use to sell your brands.

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CASE STUDY
Hotel Indigo Bandung Dago Pakar
Karbon & Vinyl  |  Hotel opening project

Challenge: Two distinct hotel bar concepts needed separate beverage identities, stronger commercial logic, prep systems, and opening-team training.

Delivered: Cocktail programme development, menu architecture, batching logic, staff training, and operational launch support.

Results: 12 signature cocktails per venue, around 75% GP on signature lists, low-20s% beverage COGS, and tighter stock control after launch.

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CASE STUDY
Nero Nero  |  Malaysia
Menu structure, service standards, and team consistency

Challenge: The venue needed a broader drinks offer and a clearer service framework for the team.

Delivered: Signature, classic, international, and mocktail menu structure, supported by training on SOPs, wine service, upselling, guest experience, and menu recipes.

Results: A more usable drinks range, stronger staff handover, and better consistency across service and menu execution.

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CASE STUDY
Andaz Prague  |  Czech Republic
Luxury menu standards, storytelling, and guest-facing execution

Challenge: A luxury hotel bar needed cocktail lists that were clear to brief, consistent to execute, and strong enough to support upselling.

Delivered: Seasonal list support, classic-spec training, storytelling guidance, and service training for the bar team.

Results: Seasonal lists ran at around 75% GP, training supported a team of 6 to 10 bartenders, and the menu contributed to an average check increase of around 8 to 10%.

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CASE STUDY
Multi-Venue Cocktail Group, Kuala Lumpur
Operations, standardisation, and service performance

Challenge: Multiple venues needed more consistency across classics and signatures, faster service on busy nights, and a clearer system for onboarding new staff.

Delivered: Standardised specs, low-waste prep systems, service station logic, and training framework development.

Results: Faster peak-night execution, clearer training handover, and tighter operational consistency across outlets.

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CASE STUDY
Spirits Brand Activation Projects
Trade education, guest shifts, and on-trade visibility

Challenge: Brand portfolios needed a clearer way to turn product knowledge into bartender confidence, stronger storytelling, and more usable serves in real venues.

Delivered: Trade masterclasses, team training, product storytelling frameworks, and activation support built around key SKUs.

Results: Better product knowledge in target venues, stronger bartender adoption, and clearer translation from portfolio education to guest-facing execution.

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How the process works

1. On-site visit & bar snapshot

A 60 to 90 minute visit at your venue to understand how the bar performs in real conditions.

Service flow, stations, mise en place, prep areas, storage, current cocktail offer, and key operating numbers are reviewed to identify what is working, where friction appears, and where improvement is possible.

Conversations with you, and when useful key team members, help clarify priorities, operational challenges, and business goals.

This creates a clear baseline before any solution is designed.

2. Tailored proposal & action plan

Within a few days, you receive 1 to 2 practical options built around your venue, team, and budget.

Each option clearly defines:

  • scope of work

  • timeline and investment

  • outlets or teams involved

  • training hours and focus areas

  • menu support, from audits and redesigns to new cocktail development

  • tools and documents included, such as spec sheets, costing templates, and SOPs

 

This makes it easy to choose the direction that best fits your operation.

3. Implementation, training & follow-up

Once approved, the plan is delivered through on-site or hybrid support.

Depending on the project, this can include bartender training, menu development, prep and batching systems, cost controls, and SOPs tailored to your workflow.

During implementation, the team is coached side by side so changes can be applied immediately in service.

After launch, a follow-up review helps assess results, fine-tune recipes and systems, and make sure the new standards hold over time.

Tell Me About Your Bar

If you run a hotel, cocktail bar, or brand and want better drinks, higher margins, and a more reliable team, let's talk. Fill out the form, and I'll personally get back to you with one or two concrete options based on your location, goals, and budget.

Outside Southeast Asia?
Explore My Services for online support, menu design, and remote team training.

"Riccardo built our new hotel bar programme and trained the team for high-volume service. Clear specs and prep systems made the opening weeks much smoother.”

— Bar Manager, five-star hotel bar in Southeast Asia

“We brought Riccardo in to standardise our classics and signatures across several outlets. Within a few weeks we had clear specs, better prep and faster service on peak nights. New staff now have a framework to learn instead of guessing recipes.”

— Owner, multi-venue cocktail bar group in Kuala Lumpur

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