Before a guest ever tastes a cocktail, they’ve already decided what kind of bar you are. The first 30 seconds define expectations: the welcome, the atmosphere, even the smell of the room. Done right, those moments can create an instant connection — the kind that turns a walk-in guest into a loyal regular. Done poorly, and no Negroni or Espresso Martini will ever fully recover the mood.

When you walk into The Dead Rabbit (New York), you immediately feel the hum of Irish folk blended with modern rhythms. At Nightjar (London), a live jazz trio whispers through the room, matching the sophistication of the glassware and the complexity of the cocktails. At Atlas (Singapore), the grandeur of Art Deco interiors is amplified by classical and swing playlists, giving every sip of gin a sense of timeless elegance.