Menu Engineering & Profitability Dashboard
What it is
A practical menu engineering workbook that turns sales data into clear, repeatable decisions: what to protect, push, reprice, redesign, or remove. Enter item name, units sold, unit cost per portion, and selling price, then get automatic popularity and profitability classification.
What it solves
Most menus are improved with opinions, not numbers. This toolkit makes performance measurable, showing what drives profit, what sells but underperforms, and what wastes menu space, prep time, and inventory.It helps surface weak menu performance before low contribution items, poor mix, or wasted menu space start pulling profit down.
Why teams use this dashboard
-
Protect Stars and keep them consistent
-
Spot Puzzles that are profitable but not selling, then decide how to push them
-
Fix Plow Horses that sell but contribute too little profit
-
Cut or redesign Dogs that waste menu space, prep time, and inventory
-
Track changes over time without rebuilding reports
Best for: owners, managers, and consultants who have unit costs per portion and want a fast, repeatable menu review to improve profit and mix.
Not for: buyers looking for a fully custom menu strategy service instead of a structured ready to use engineering dashboard.
Select a package
Compare the options below before choosing the right fit.
Packages and turnaround
Starter
(Instant download)
You receive the Menu Engineering template with an example menu you can overwrite. You input your menu items and the yellow cells, and the file calculates profitability, popularity, and classifies each item automatically.
Best for teams that want the full dashboard ready to use and prefer to handle their own menu inputs internally.
Standard
(2 days delivery)
I set the file up for your venue and validate your inputs: timeframe consistency, unit cost logic (COGS per portion), pricing fields, and I ensure the dashboard and score controls reflect your menu structure.
Best for venues that want cleaner setup, validated inputs, and a more reliable review structure from the start.
Advanced
(4 days delivery)
Full done-for-you service. You send your menu items, unit costs, sell prices, and units sold for one period. I load the data, run the engineering analysis, and deliver a clean file plus a short action summary: Stars to protect, Puzzles to push, Plow Horses to fix, Dogs to cut or redesign.
Best for operators who want faster implementation, less setup work, and a more action ready menu review.
What’s inside
-
Menu Mix sheet (inputs + calculations): Item name, units sold, unit cost, sell price
-
Auto outputs per item: popularity %, item profit, total cost/revenue/profit, profit and popularity levels
-
Automatic classification: STAR, PUZZLE, PLOW HORSE, DOG
-
Summary dashboard: KPI totals, Menu Mix Breakdown, recommended actions, Engineering Matrix (scatter)
-
Menu Health Score: adjustable weights and penalties (internal indicator)
-
History sheet: snapshot table + trend charts to track improvements over time (weekly, monthly, or per menu change)
-
Ready for 15 active items out of the box (extendable if you need more)
Each section is designed to make menu reviews faster, clearer, and easier to repeat over time.
License & Support
This toolkit is licensed for internal use by a single user or business. It is designed to be practical, ready to use, and easy to adapt within your own operation, but it may not be resold, redistributed, shared outside your business, or repackaged for resale. If you need help with setup, formulas, or functionality, support is available for reasonable usage-related questions. Any genuine technical issue will be reviewed and corrected where applicable.
Delivery format
This toolkit is delivered as a single ZIP download. Inside the ZIP you will find:
• Excel master workbook (.xlsx)
• Google Sheets import file (.xlsx)
• README import checklist (step by step)
• PDF User Guide and a worked example you can overwrite
After purchase, you receive a clear ZIP download with the workbook, import file, and guide, so setup feels straightforward from the start.